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JN.B M...
Accompanied by Answer keyPrevious ed.: S.l. : Addison-Wesley, 1996...
Includes index.;...
Old c/n: 0131057685.B M...
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Includes index...
Originally published: 1998Includes index...
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Includes bibliographical references and indexA clarion call for far-reaching changes in the way marketers thinkand actbased on a damning critique of much of what passes for marketing and brandingtoday...
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Business leader briefings resource book by Rosi JillettIn plastic case...
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Includes bibliographical references and index...
Includes index...
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Includes bibliographical references...
Bibliographical references: p289-302. Bibliography: p303-304. - Includesindex...
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