Services Marketing adalah sebuah buku teks terkemuka yang memaparkan secara komprehensif hasil riset terbaru, tren industri, teknologi, media sosial, dan kasus global yang berkaitan dengan bisnis laya...
Apa kunci menuju keberhasilan? Apa yang membedakan antara orang dengan banyak pencapaian dan orang dengan pencapaian ala kadarnya saja? Apa yang mereka kerjakan setiap hari? Rahasianya ada di dalam bu...
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Daftar isi Idea Watch 1. Strategy Making "Freemium" Work 2. Defend your research in the afternoon, the moral slope gets slipperier 3. Vision statement signs of the times: A history of the user i...
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London is one of the world’s leading cities. It is home to an extraordinary concentration and diversity of people, industries, politics, religions and ideas, and plays an important role in our highl...
Society is never just a localized aggregate of people but exists by virtue of its members’ narrative and conceptual awareness of other times and places. In Jukka Siikala’s work this idea evolves i...