JK 914.2780483 Num copies: 001....
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JKR 911.41 Num copies: 001....
Previous ed.: 1985...
BBC....
BBC....
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JKNum copies: 001....
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Includes bibliographical references and indexA clarion call for far-reaching changes in the way marketers thinkand actbased on a damning critique of much of what passes for marketing and brandingtoday...
Previous ed.: London: Pitman, 1998Includes bibliographies and index...
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Bibliography: p269-233. - Includes index...
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Business leader briefings resource book by Rosi JillettIn plastic case...
Previous ed.: London: Andre Deutsch, 1995...
HI...
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Includes bibliographical references and index...
Includes index...
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Spine title: Collins dictionary of marketing...
Includes bibliographical references...