Accompanied by Answer keyPrevious ed.: S.l. : Addison-Wesley, 1996...
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Includes index...
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JKLOCR959.8201 Num copies: 001....
Old c/n: 0631061800....
Includes index...
Originally published: 1998Includes index...
Originally published: 2000...
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Previous ed.: 1985...
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JK 823.914 Num copies: 001....
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Includes bibliographical references and indexA clarion call for far-reaching changes in the way marketers thinkand actbased on a damning critique of much of what passes for marketing and brandingtoday...
JKR 820.9 Num copies: 002....
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Previous ed.: 1997...
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Business leader briefings resource book by Rosi JillettIn plastic case...
Includes index...
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