...
...
...
...
Includes bibliographical references and index...
Includes bibliographical references and indexA clarion call for far-reaching changes in the way marketers thinkand actbased on a damning critique of much of what passes for marketing and brandingtoday...
TV programme made in 1995....
...
...
...
...
Business leader briefings resource book by Rosi JillettIn plastic case...
...
...
Includes bibliographical references and index...
Includes index...
...
Includes bibliographical references and index...
Includes bibliographical references...
JK 428.73 Num copies: 002.P...
Includes bibliographical references and index...
Originally published: London: Hamish Hamilton, 1999...
...
...
Includes index...
...
AF....
Originally published: London: Hamish Hamilton, 1996....
Previous ed.: London: Pitman, 1996...
Previous ed.: 1997Includes bibliographical references and index...