Bob Bates....
David Mitchell....
...
...
...
...
...
...
...
...
...
...
...
...
...
exam, test, exercises....
...
Contents: The post office - Bob Horton - The NHS - Lady Pamela - EuroFighter- Youth Crime....
Includes bibliographical references and indexA clarion call for far-reaching changes in the way marketers thinkand actbased on a damning critique of much of what passes for marketing and brandingtoday...
Previous ed.: 1986...
...
...
...
...
...
...
...
...
...
Published in association with the Federal Trust....