BBC....
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Includes bibliographical references and indexA clarion call for far-reaching changes in the way marketers thinkand actbased on a damning critique of much of what passes for marketing and brandingtoday...
Previous ed.: London: Pitman, 1998Includes bibliographies and index...
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Bibliography: p269-233. - Includes index...
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Business leader briefings resource book by Rosi JillettIn plastic case...
HI...
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Includes bibliographical references and index...
Includes index...
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Includes bibliographical references...
Includes index...
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