...
...
...
...
...
...
...
...
...
...
Accompanied by Answer keyPrevious ed.: S.l. : Addison-Wesley, 1996...
...
...
...
...
...
...
Includes bibliographical references and index...
...
...
Includes index...
Originally published: 1998Includes index...
...
Previous ed.: 1985...
Includes indexMaps (13 folded sheets) as inserts...
...
...
Includes bibliographical references and indexA clarion call for far-reaching changes in the way marketers thinkand actbased on a damning critique of much of what passes for marketing and brandingtoday...
...
...