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Previous ed.: 1985...
Includes bibliographical references and index...
Includes bibliographical references...
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Previous ed.: 1997...
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Includes index...
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TV tie-in...
With answers...
Previous ed.: London: Andre Deutsch, 1995...
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Includes bibliographical references and index...
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Includes index...
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Text on inside back covers.Text on inside back covers...
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Spine title: Collins dictionary of marketing...
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