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Right side up: building brands in the age of the organized consumer

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Includes bibliographical references and indexA clarion call for far-reaching changes in the way marketers thinkand actbased on a damning critique of much of what passes for marketing and brandingtoday.Professional and scholarly

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Series Title

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Call Number

LEN 658.8 MIT

Publisher

: HarperCollins., 2000

Collation

xi, 340p 23cm caage of the organized consumer$b14Alan Mitchellsed

Language

English

ISBN/ISSN

0002571528

Classification

658.8

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