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Advertising and promotion : an integrated marketing communications perspective
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Perpustakaan Kemendikbud
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000100661
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Detail Information
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LEN 659.1 BEL
- Publisher
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McGraw-Hill.,
2001
- Collation
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xx, 795p., ill. d marketing communications perspectiveGeorge E. Belch and Michael A. BelchFifth edit
- Language
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English
- ISBN/ISSN
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0072314451
- Classification
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659.1
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