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Brand media strategy :integrated communications planning in the digital era

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"From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what's working, what's not, and how to get the

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Availability

Detail Information

Series Title

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Call Number

LEN 658.8 YOU

Publisher

New York : : Palgrave Macmillan,., 2010

Collation

xii, 239 p. : - ill. ; 24 cm

Language

English

ISBN/ISSN

0230104746 (hardback

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

1st ed.

Subject(s)

Internet marketing.
Branding (Marketing)
Social media.

Specific Detail Info

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Statement of Responsibility

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Other version/related

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