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Media effects

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Includes bibliographical references (p. 327-363) and index.; Why study media effects? -- Defining key ideas -- What is a media effect? -- Media influence -- Theories of media effects -- Physiological effects -- Cognitive effects -- Belief effects -- Attit

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Detail Information

Series Title

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Call Number

LEN 302.23 POT

Publisher

Thousand Oaks, Calif. : : Sage Publications,., 2012

Collation

xviii, 377 p. : - ill. ; 23 cm

Language

English

ISBN/ISSN

9781412964692

Classification

302.23

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Mass media

Specific Detail Info

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Statement of Responsibility

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