Text

Services marketing: integrating customer focus across the firm

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Series Title

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Call Number

LEN 658.8 ZEI

Publisher

New York : Irwin McGraw-Hill., 2000

Collation

xxviii, 620 p. ; 27

Language

English

ISBN/ISSN

0072312211

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Jasa -- Pemasaran

Specific Detail Info

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Statement of Responsibility

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