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The customer education playbook : how leading companies engage, convert, and retain customers


In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.?

In this book, you’ll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You’ll also:

Learn why you should prioritize customer learning and invest in customer training and education
Discover how to create a detailed customer success and retention plan that emphasizes delivered value
Determine how to implement a learning strategy that maximizes and scales lifetime customer value
Perfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul.


Availability
#
Perpustakaan Kemendikbud LEN 658.812 QUI
000156690
Available
Detail Information
Series Title
-
Call Number
LEN 658.812 QUI
Publisher
Hoboken, New Jersey : Wiley.,
Collation
ix, 230p. : ill. ; 24 cm.
Language
English
ISBN/ISSN
9781119822509
Classification
658.812
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Specific Detail Info
-
Statement of Responsibility
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No other version available

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