Text
Marketing management :knowledge and skills
Includes bibliographical references (p. 853-860) and index.;
Availability
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Perpustakaan Kemendikbud
LEN 658.8 PET
000116234
Available
Detail Information
- Series Title
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McGraw-Hill/Irwin series in marketing
- Call Number
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LEN 658.8 PET
- Publisher
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Boston, Mass. : :
McGraw-Hill,.,
2004
- Collation
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xix, 876 p. : - ill. (some col.), maps ; 27 cm.
- Language
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English
- ISBN/ISSN
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9780072552171
- Classification
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658.8
- Content Type
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- Media Type
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- Carrier Type
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- Edition
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7th ed.
- Subject(s)
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- Specific Detail Info
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- Statement of Responsibility
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