Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Market...
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Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip ...
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of oppor...
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a ...
Buku ini membahas mengenai pemasaran entrepreneurial diawali dengan pengenalan konsep entrepreneurship, entrepreneurial marketing, dan karakteristik bisnis entrepreneurial. Dilanjutkan dengan penjelas...
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Includes bibliographical references and index.;...
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"From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways t...
Includes index.;...
Prev. ed. entered under: Kotler, Philip.; Includes bibliographical references and indexes.;...
Formerly CIP.; Uk; Includes bibliographical references and index.; Public management and marketing -- Marketing and public marketing -- Public organizations, citizens and customers -- Basic concepts i...
Includes bibliographical references (p. 853-860) and index.;...
Includes bibliographical references (p. EN1-EN25) and index.;...
Includes index.; With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichann...
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