Text

Marketing management and communications in the public sector

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Formerly CIP.; Uk; Includes bibliographical references and index.; Public management and marketing -- Marketing and public marketing -- Public organizations, citizens and customers -- Basic concepts in marketing -- Marketing information -- Marketing strat

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Detail Information

Series Title

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Call Number

LEN 352.3 PAS

Publisher

London : : Routledge,., 2012

Collation

x, 261 p. : - ill. ; 23 cm

Language

English

ISBN/ISSN

0415448980 (pbk.)

Classification

352.3

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Marketing
Civil service

Specific Detail Info

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Statement of Responsibility

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