Search Result

Text

Attracting investors : a marketing approach to finding funds for your business


Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors
How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.


Availability
#
Perpustakaan Kemendikbud (600) LEN 658.15224 KOT
000151221
Available
Detail Information
Series Title
-
Call Number
LEN 658.15224 KOT
Publisher
Canada : John Wiley & Sons, New Jersey.,
Collation
xii, 246 p. ; 23 cm.
Language
English
ISBN/ISSN
9780471646563
Classification
658.15224
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

File Attachment
No Data
Comments

You must be logged in to post a comment