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Harvard Business Review: The new basics of Marketing [July-August...
by Harvard business review

...

Edition
July-August 2014
ISBN/ISSN
-
Collation
132 p. : ill. ; 28 cm.
Series Title
-
Call Number
-
Detail
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Marketing...
by Hasan, Ali

...

Edition
-
ISBN/ISSN
9789797880309
Collation
xxi, 538p. ; 27 cm
Series Title
-
Call Number
LEN 658.8 HAS
Detail
...
Services marketing: integrating customer focus across the firm...
by Zeithami, Valarie ABitner, Mary Jo

...

Edition
-
ISBN/ISSN
0072312211
Collation
xxviii, 620 p. ; 27
Series Title
-
Call Number
LEN 658.8 ZEI
Detail
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Youtube marketing...
by Helianthusonfri, Jefferly

...

Edition
-
ISBN/ISSN
9786020290614
Collation
xii, 194 p. : ill. ; 21 cm.
Series Title
-
Call Number
LEN 658.872028546 HEL
Detail
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Social marketing: strategi jitu mengatasi masalah sosial di Indon...
by Pudjiastuti, Wahyuni

...

Edition
-
ISBN/ISSN
9789794619421
Collation
xx, 215 hlm. : ilus. ; 21 cm.
Series Title
-
Call Number
LEN 658.834 PUD
Detail
...
Marketing concepts for libraries and information services. 2nd ed...

Old c/n: 0851574483....

Edition
-
ISBN/ISSN
0851574483
Collation
145p ; 22cm.ormation services. 2nd ed
Series Title
-
Call Number
LEN 028.00688 SAE
Detail
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Marketing management an Asian perspective...
by Kotler, PhilipAng, Swee HoonLeong, Siew MengTan, Chin Tiong

...

Edition
-
ISBN/ISSN
9780131001350
Collation
771p, : ill; 26cm
Series Title
-
Call Number
LEN 658.802 KOT
Detail
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Manajemen efektif marketing sekolah: strategi menerapkan jiwa kom...
by Asmani, Jamal Ma'mur

...

Edition
-
ISBN/ISSN
9786022558507
Collation
240 p. ; 20 cm.
Series Title
-
Call Number
LEN 371.0688 ASM
Detail
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Competitive marketing : a strategic approach...
by OShaughnessy, John

Includes bibliographical references and index....

Edition
-
ISBN/ISSN
0415093171
Collation
xiii,749p ; 19cmoach3rd ed. : Tables.
Series Title
-
Call Number
LEN 658.8 OSH
Detail
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Marketing Revolution...
by Waringin, Tung Desem

...

Edition
-
ISBN/ISSN
9789792235517
Collation
xxxix, 295p.:ill ; 24 cm
Series Title
-
Call Number
AV 658.802 WAR
Detail
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Blackwell Encyclopedic dictionary of marketing...

...

Edition
-
ISBN/ISSN
0631214852
Collation
vii ; 274ketingBarbara L. Lewis and Dale Littler
Series Title
-
Call Number
REF 658.8003 BLA
Detail
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Brand media strategy :integrated communications planning in the d...
by Young, Antony,

"From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways t...

Edition
1st ed.
ISBN/ISSN
0230104746 (hardback
Collation
xii, 239 p. : - ill. ; 24 cm
Series Title
-
Call Number
LEN 658.8 YOU
Detail
...
Format paud...
by Novan Ardy WiyaniBarnawi

...

Edition
Cet. 1
ISBN/ISSN
9789792549003
Collation
224 p. : ill. : 21 cm
Series Title
-
Call Number
LEN 372.21 NOV
Detail
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Marketing management :a value-creation process...
by Jolibert, Alain.

Includes index.;...

Edition
2nd ed.
ISBN/ISSN
9780230240957
Collation
xx, 441 p. : - ill. ; 27 cm
Series Title
-
Call Number
LEN 658.8 JOL
Detail
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Social marketing :influencing behaviors for good...
by Lee, Nancy,Kotler, Philip.

Prev. ed. entered under: Kotler, Philip.; Includes bibliographical references and indexes.;...

Edition
4th ed.
ISBN/ISSN
9781412981491
Collation
xi, 502 p. : ill. ; 24 cm.
Series Title
-
Call Number
LEN 658.8 LEE
Detail
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Marketing management and communications in the public sector...
by Villeneuve, JeanPatrick.Pasquier, Martial.

Formerly CIP.; Uk; Includes bibliographical references and index.; Public management and marketing -- Marketing and public marketing -- Public organizations, citizens and customers -- Basic concepts i...

Edition
-
ISBN/ISSN
0415448980 (pbk.)
Collation
x, 261 p. : - ill. ; 23 cm
Series Title
-
Call Number
LEN 352.3 PAS
Detail
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Fundamentals of selling :customers for life...
by Futrell, Charles.

Includes 1 buah CD + bibliographical references and index.;...

Edition
7th ed.
ISBN/ISSN
9780072398861
Collation
xxiii, 579 p. : - col. ill. ;26 cm.
Series Title
The Irwin/McGraw-Hill series in marketing
Call Number
LEN 658.85 FUT
Detail
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Marketing Politik : Antara Pemahaman dan Realitas...
by Firmanzah

...

Edition
-
ISBN/ISSN
9789794616390
Collation
xii, 357 P. : il RealitasBy Firmanzahus ; 21cm.
Series Title
-
Call Number
LEN 324.709598 FIR
Detail
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Strategi dahsyat marketing mix for small business : cara jitu mer...
by Arif Rahman

...

Edition
-
ISBN/ISSN
9789797991531
Collation
xviii, 282 p. : ill. ; 23 cm.
Series Title
-
Call Number
LEN 658.802 ARI
Detail
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Marketing management :knowledge and skills...
by Donnelly, James H.Peter, J. Paul.

Includes bibliographical references (p. 853-860) and index.;...

Edition
7th ed.
ISBN/ISSN
9780072552171
Collation
xix, 876 p. : - ill. (some col.), maps ; 27 cm.
Series Title
McGraw-Hill/Irwin series in marketing
Call Number
LEN 658.8 PET
Detail
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Advertising and promotion :an integrated marketing communications...
by Belch, George E.Belch, Michael A.

Includes bibliographical references (p. EN1-EN25) and index.;...

Edition
6th ed.
ISBN/ISSN
9780072866148
Collation
xxvi, 779, [67] p. : - col. ill. ; 29 cm.
Series Title
McGraw-Hill/Irwin series in marketing
Call Number
LEN 659.1 BEL
Detail
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Multichannel marketing :metrics and methods for on and offline su...
by Arikan, Akin,

Includes index.; With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichann...

Edition
-
ISBN/ISSN
9780470239599
Collation
xxiv, 288 p. : - ill. ; 24 cm.
Series Title
-
Call Number
LEN 658.872 ARI
Detail
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English for Marketing & Advertising...
by Gore, Sylee

With CD-ROM...

Edition
-
ISBN/ISSN
9780194579186
Collation
80pg.,ill.,26cm.
Series Title
Oxford Business English Express Series
Call Number
AV 429.65 GOR
Detail
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Global marketing strategy...

For September display only...

Edition
-
ISBN/ISSN
0273623486
Collation
711p.Harold Chee and Rod Harris
Series Title
-
Call Number
LEN 658.848 CHE
Detail
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Marketing untuk Orang Awam...
by Chandra, Handi

...

Edition
-
ISBN/ISSN
9789791398350
Collation
189p. ; 23 cm
Series Title
-
Call Number
LEN 658.8 CHA
Detail
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Persaingan, legitimasi kekuasaan, dan marketing politik :pembelaj...
by Firmanzah.

Includes bibliographical references (p. 591-609) and index.;...

Edition
Ed. 1.
ISBN/ISSN
9789794617458
Collation
lxix, 623 p. : - ill. ; 21 cm.
Series Title
-
Call Number
LEN 324.9598 FIR
Detail
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Kompas 100 Corporate Marketing Cases...
by Kartajaya, HermawanTaufik

...

Edition
-
ISBN/ISSN
9789792246827
Collation
xvii., 393pg., ill., 23cm.
Series Title
-
Call Number
LEN 658.8009598 KAR
Detail
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Design for Effective Marketing : ebc 054...

...

Edition
-
ISBN/ISSN
R000078553
Collation
-
Series Title
-
Call Number
AVR 658.8 DES
Detail
...
Marketing Leisure...

...

Edition
-
ISBN/ISSN
R76711
Collation
-
Series Title
-
Call Number
AVR 658.8 MAR
Detail
...
Marketing Sense 1 : ebc 028...

...

Edition
-
ISBN/ISSN
R000078487
Collation
-
Series Title
-
Call Number
AVR 658.8 MAR
Detail
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